The South Indian Music Academy is a non-profit organization whose main motto is 'Service to Music; Service through Music.' SIMA not only endeavors to foster one of the world's greatest melodic art forms - Carnatic music, but also strives to promote mutual appreciation, goodwill and peace between peoples of diverse countries and cultures. It has constantly aimed to de-regionalize culture and has sought to benefit people from all walks of life.

SIMA has embraced an imaginative 3-E formula of Exposure, Education and Excellence, and has pioneered several projects that have set benchmarks in the world of culture. It has endeavored to complement the work of like-minded organizations and has collaborated with many of them in areas of joint interest and featuring South India's pre-eminent Carnatic Musicians.